Written By: Rainy “Country Cutie” Cates
In a world full of hair care fails and corporate shake-ups, this is truly a win for Black entrepreneurs everywhere. Carol’s Daughter, the pioneering brand that reshaped the landscape of textured hair care, has officially made its way back to its independent roots, and let’s just say—our hair’s a little bit happier for it. The brand, which has been under the stewardship of L’Oréal for the past decade, is returning to its Black-owned origins. The announcement, made on March 3, has sent waves of excitement through the beauty industry—and for good reason.
Let’s be real: we all know how much we love a good hair win. After what seemed like an endless string of setbacks—like that dark cloud of canceled DEI initiatives from the new administration—seeing an independent, Black-owned beauty brand rise up again feels like a triumph of epic proportions. Carol’s Daughter, founded by the one and only Lisa Price in Brooklyn more than 30 years ago, is back, and it’s bolder than ever.
In a heartfelt Instagram post, Lisa Price, who will now serve as the brand’s President, shared the big news: Carol’s Daughter is reuniting with its roots and taking things to a whole new level. “This next chapter? It’s bolder. It’s fearless. It’s about innovation that doesn’t just follow trends, but sets them,” Price said. “And most importantly, it’s about deepening our commitment to you, the community that built us, to every person who has ever believed in me, to those of you who have rocked with Carol’s Daughter from day one.”
Let’s take a moment to appreciate that. You know, we’ve all been there—trying to find a hair care brand that truly speaks to us. Carol’s Daughter has been there for decades, evolving, thriving, and consistently championing textured hair in a way that’s always felt like a love letter to the Black community. So, hearing that this legendary brand is moving forward independently once again? You know we had to give a virtual applause.
– ADVERTISEMENT –
Now, before anyone gets too carried away—yes, this transition to a new chapter is made possible thanks to an exciting new partnership with an independent beauty entrepreneur who’s got serious chops in the acquisition and growth game. But don’t fret, y’all—Price is still at the helm, leading the ship with the same passion and creativity that made Carol’s Daughter a household name. It’s a glow-up in the truest sense, and it couldn’t have come at a better time.
L’Oréal, who has nurtured Carol’s Daughter for over a decade, expressed nothing but pride and confidence in the company’s return to independent ownership. “We are proud of Carol’s Daughter’s long legacy and the transformative impact it has had on the beauty industry,” said David Greenberg, CEO of L’Oréal USA. “At the heart of this legacy is Lisa Price, an entrepreneur who has always been ahead of her time and has built Carol’s Daughter into a beloved brand that has honored and celebrated women of color for decades.”
Honestly, after all the talk about diversity and inclusion being swept off the table in corporate America, this feels like a real win. Carol’s Daughter’s return to being fully independent, with Price at the forefront, proves that Black entrepreneurship isn’t just surviving—it’s thriving. And can we talk about how empowering that is?
But the good vibes don’t stop there. Fans of Carol’s Daughter have already been vocal about their excitement. People are over the moon, with requests flooding in for the return of fan-favorite products. “Congratulations! Please bring back the body products! Specifically the Ocean scent!” one loyal customer commented on Instagram. We feel you, sis—we know that Ocean scent was everything.
With its new independent business partner, Carol’s Daughter is ready to honor its rich history while pushing boundaries to build a brighter future. As Lisa Price says, it’s time for a new chapter of innovation, empowerment, and of course, a whole lot of natural hair celebration. We can’t wait to see what’s next for the brand that’s been a trailblazer for over three decades.
In a beauty industry that often feels like it’s stuck in a loop of the same old thing, Carol’s Daughter’s decision to return to its roots is like a breath of fresh air. It’s proof that when Black entrepreneurs take the reins, magic happens. So here’s to the next chapter—one that’s guaranteed to be as bold, fierce, and beautiful as the women and men it serves.
Now, let’s just hope that Ocean scent really does make a comeback, huh?
– ADVERTISEMENT –
