How to Watch Britain’s Got Talent in US For Free: Where to Stream


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If you’re an American who’s been itching to watch the talent across the pond, you may be wondering how to watch Britain’s Got Talent in the US for free. Luckily, we have tips for how to stream the iconic talent competition without breaking the bank up ahead.

Britain’s Got Talent burst onto screens in 2007, attracting a dedicated audience from its very first season. Developed as a spin-off of the immensely popular Got Talent franchise, the show quickly became a mainstay in the UK and beyond. With its unique blend of singers, dancers, magicians, comedians, and other acts vying for the winning title, Britain’s Got Talent offers a platform for performers of all ages and backgrounds to showcase their skills on a global stage.

The format of Britain’s Got Talent follows a familiar pattern: contestants audition in front of a panel of judges and a live audience, aiming to impress with their talents and secure a coveted spot in the later stages of the competition. The judging panel features a lineup of industry experts and entertainment icons, led by franchise creator Simon Cowell. In the past, Britain’s Got Talent has also seen Amanda Holden, David Walliams, and Alesha Dixon all serve as judges, with each bringing their own unique flair and perspective to the show. Together, their choices can chart a path to stardom—or they can deliver the dreaded “buzz” that signals the end of the road for hopeful contestants.

With its mix of jaw-dropping performances, emotional acts, and laugh-out-loud moments, Britain’s Got Talent has plenty in store for audiences from all walks of life. So, if you’re down to witness the next wave of talent from across the pond, read on to discover how to watch Britain’s Got Talent in the US for free and experience this year’s competition for yourself.

How to Watch Britain's Got Talent in US For Free: Where to Stream
Image: Eamonn McCormack/Getty Images.

When does Britain’s Got Talent air?

Episodes of Britain’s Got Talent air on ITV1 and stream on ITVX. Season 17 of the series premieres on Saturday, April 20, 2024 at 7:30pm local UK time (2:30pm ET/11:30am PT).  Audiences will get a double premiere, with a second episode of auditions airing the very next day on Sunday, April 21, 2024, at 7:40pm local UK time (2:40pm ET/11:40am PT).

How to watch Britain’s Got Talent in the US 

How can Americans watch Britain’s Got Talent in the US? Britain’s Got Talent is available to stream on ITV1 and ITVX. To watch the show in the US, however, Americans will need a VPN (virtual private network), a service that allows users to set their computer’s location to another country and access websites that would otherwise be restricted by location. The most popular VPNs are ExpressVPN, NordVPN, AtlasVPN, and Pure VPN, all of which offer a 30-day-money-back guarantee. Keep on reading ahead to find out how to sign up for them to watch Britain’s Got Talent in the US.

Watch Britain’s Got Talent in the US with ExpressVPN

ExpressVPN is one of the most popular VPN services, and the one we recommend above all others for a simple reason. The service—which allows users to set their location to more than 160 locations in 90 countries with unlimited bandwidth—offers a 30-day-money-back guarantee. ExpressVPN also has a current deal where users can subscribe for $6.67 per month with three months free for 12 months. Without any deals, ExpressVPN costs $12.95 per month for its monthly plan and $9.99 per month for its six-month plan. Each plan includes a 30-day-money-back guarantee.

Express VPN—which takes about five minutes to set up—also promises lightning-quick connectivity, 24-hour live-chat support and allows users to connect to any device, from computers to phones to tablets. Of course, users can do more than watch international events and shows in the US with a VPN. VPNs also allow users to access international versions of Netflix, Disney Plus and HBO Max (which have different content than in the US) as well as stream international services like Hayu, which has access to programs like the Real Housewives, Below Deck, The Bachelor and hundreds of other reality TV shows.

Read on for step-by-step instructions on how to watch Britain’s Got Talent in the US with ExpressVPN.

  1. Sign up for ExpressVPN and create an account
  2. Log into your ExpressVPN account and click “Download” on the “Dashboard” or in “Set Up Your Devices”
  3. Once you’ve installed ExpressVPN, enter the “Activation Code” from the “Dashboard” or in “Set Up Your Devices”
  4. Once ExpressVPN is set up, change your location to “United Kingdom” by clicking the connect icon to read “Connected” and selecting the country in the “Smart Location” menu
  5. Visit Britain’s Got Talents page on ITV’s website.
  6. Create a free ITV account, sign in and start watching Britain’s Got Talent in the US

Watch Britain’s Got Talent in the US with NordVPN

Nord VPN is another popular VPN service recommended by YouTubers like PewDiePie, Casey Neistat and Philip DeFranco. The service—which offers a 30-day-money-back guarantee—costs $12.99 per month for a Standard monthly plan; $4.59 per month for a Standard one-year plan, with three extra months free; and $3.09 per month for a Standard two-year plan with three extra months free. Along with access to more than 59 countries, NordVPN also allows users to connect to multiple devices (from computers to phones to tablets) and offers 24-hour live-chat support. Read on for step-by-step instructions for how to watch Britain’s Got Talent in the US with NordVPN

  1. Sign up for NordVPN and create an account
  2. Log into your NordVPN account and click “Downloads” on the left-side menu
  3. Once you’ve installed NordVPN, log into your account
  4. Once NordVPN is set up, change your location to the United Kingdom by clicking “Quick Connect” or searching the country in the menu
  5. Visit Britain’s Got Talents page on ITV’s website.
  6. Create a free ITV account, sign in and start watching Britain’s Got Talent in the US

Watch Britain’s Got Talent in the US with PureVPN

Another popular VPN service is Pure VPN, which offers a 31-day-money-back guarantee. PureVPN’s Max plans start at $10.95 per month for a monthly plan, $3.74 per month for a one-year plan, and $2.11 per month with two months free for a two-year plan. Pure VPN offers more than 6,5000 servers in over 78 countries across the world, as well as 24-hour live-chat support. Read on for step-by-step instructions for how to watch Britain’s Got Talent in the US with PureVPN.

  1. Sign up for PureVPN and create an account
  2. Once you’ve created your account, scroll to the bottom of PureVPN’s homepage and select the VPN that fits your device: Windows, MAC, IOS, etc.
  3. Click “Download the app”
  4. Once you’ve installed PureVPN, log into your account
  5. Once PureVPN is set up, change your location to the United Kingdom by searching for the country in the right bar
  6. Visit Britain’s Got Talents page on ITV’s website.
  7. Create a free ITV account, sign in and start watching Britain’s Got Talent in the US
How to Watch Britain's Got Talent in US For Free: Where to Stream
Image: Getty Images.

Who are the judges for Britain’s Got Talent?

Season 17 of Britain’s Got Talent will see Simon Cowell, Amanda Holden, Alesha Dixon and Bruno Tonioli returning on the judging panel. Tonioli, a former judge on Strictly Come Dancing, joined the series in 2023 after replacing author David Walliams. 

Reflecting on his first season on the series, Tonioli revealed he had an absolute blast. “I had a ball, partly because I had never seen it before. It’s true! Simon has teased me to death about it,” he told Radio Times Magazine. “I didn’t even watch Strictly—I don’t watch shows that have a judging panel because I don’t want to be influenced by another judge. I just want to do my own thing. But I had the best time.”

“It’s a proper variety show and the range of talent is incredible. Some of the contestants are absolutely demented, I have to say,” he joked at the time.

Who hosts Britain’s Got Talent?

Longtime hosts Ant and Dec will be back as presenters for Season 17 of Britain’s Got Talent. The UK duo have presented every season of BGT since its premiere in 2007. 

Who won Britain’s Got Talent 2023?

Norwegian comedian Viggo Venn was crowned champion of Season 16 of BGT. The controversial pick admitted he was “embarrassed” to win the show after he was booed by audience members during the series finale. 

“I was kinda hoping I didn’t win because it would be so embarrassing, but I was very happy when they said it. The British public have such a sense of ridiculous humor,” he told ITV’s Lorraine Kelly in a daytime interview following his win.

Britain’s Got Talent airs Saturdays on ITV, which is available to stream in the US with a VPN. Here’s how to watch it for free.



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