I’m taking bets that Kayali Yum Boujee Marshmallow | 81 Eau de Parfum will not smell like marshmallows. Who’s in? Oh wait, you haven’t heard the news maybe? Kayali Yum Boujee Marshmallow is a new gourmand fragrance (I use gourmand so very loosely) with notes of stawberry, pink marshmallow, and vanilla. Huda is always out there marketing it as the fluffiest, delicious, yummy, sweet scent you ever did meet. But girl, I dunno, you burned me too many times in the past with these “gourmand” releases. The marketing is so on point for these fragrance but the reality is, they don’t actually smell anything like your marketing. I’m talking to you Yum Pistachio Gelato!
Unfortunately, Kayali Yum Boujee Marshmallow will fall victim to influencers overhyping it to death as the must have fragrance of the moment. A crazy, viral trend will follow and it’ll be sold out within moments of launch. The real reviews will take a while to come in and when they do I SUSPECT they’ll be ones that rant about the fact this doesn’t smell anything like they imagined it would. Of course, I’m speculating that will happen because it could go either way. MAYBE this time we’ll get a fragrance that actually does smell like we’re envisioning it smells but I’ve been burnt one too many times with Kayali and preparing for the worst and hoping for the best.
Some of the main notes are being promoted heavily on this scent like pink marshmallow, whipped vanilla, and strawberry. But outside of whipped vanilla none of these are at the dry down which is really what sticks once we get passed those base and heart notes. As per the description this is a warm, spicy scent. Uh oh…! Did I mention the dry down contains Ambrox? Ambrox can go either way! Sometimes it can be earthy or woodsy and sometimes medicine-like or even creamy. The good news is the dry down also includes whipped vanilla, raspberry sugar, and pink musk. Ok, these are promising but Ambrox is in there too and Kayali’s Signature Accord. Kayali’s Signature Accord is a blend of blend of tonka, praline, vanilla, and musk. Again, this isn’t sound too bad. But I’m not sure if the ambrox will add anything woods or earthy to the final dry down.
The top notes are more fruity with a bit of floral. You’ll get pink lady apple, Italian lemon, freesia, and nectarine blossom. The real interest notes are the middle ones with orange blossom water, pink marshmallow, coconut flakes, and strawberry. I can’t lie! I’d love if the dry down had the strawberry and marshmallow notes. Marshmallow is being pushed very heavily in the marketing and people are absolutely going to assume it’s going to smell exactly like that not to mention you’re going to have a tune of perfume Tiktokers telling you it’s delicious pink marshmallow but my bets are that note will be brief.
“As a gourmand lover, I have always been addicted to sweet and delicious fragrances – especially ones that make me smell like my fav desserts! This is how Yum Pistachio Gelato | 33 was inspired. Our Yum story continues with the addition of Yum Boujee Marshmallow | 81, an incredibly boujee, fluffy and indulgent juice – a sweet treat for your senses! The inspo behind the hero note, pink marshmallow, came shortly after my husband and I got married – he calls me his “marshmallow” because I always smell so sweet and comforting! To make the juice even more tempting, we added fresh strawberries, whipped vanilla cream and light, flaky coconut – making this fragrance one of our most irresistible scents to date!” – Mona Kattan
Mona, girl, if this smells like pink marshmallow sign me up for a case but I’m prepping for the worst here! Your fragrances have become to overhyped and not true to what you’re marketing them as! My disappointment is serious with the last few launches please don’t disappoint me with this one!
Kayali Yum Boujee Marshmallow will be available November 18th. Do you think it’ll live up to the hype it’s going to create?
