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Hotel heiress and pop culture icon Paris Hilton has a stacked resume when it comes to serving iconic looks. For the upcoming Paris Hilton x Tan-Luxe collab, she reprised her legendary Simple Life outfit—and we’re sliving for it. Her Tan-Luxe video campaign, along with featuring three different Paris Hiltons, is a pink futuristic fantasy. (Because nothing says Paris Hilton like Barbie-core hot pink.) Thanks to this new collab, the future of self-tanning is here and apparently so is A.I Paris Hilton.
Paris Hilton teamed up with Tan-Luxe to release the Future Airbrush 360 Self-Tan Mist. While we know Paris is a fan of tanning (she admits to tanning twice a week for over 20 years), this new product from Tan-Luxe prides itself on being the most technologically and scientifically advanced self-tanner on the market. The futuristic vibes of the video go hand in hand with the new 360 Self-Tan Mist—after all, 360 mist is the future of self-tanning. Tan-Luxe’s futuristic tanning technology promises to last way longer than traditional self-tanner. But most importantly, the bottle and hyaluronic acid-infused mitt are Paris Hilton pink.
Of course Paris Hilton is the queen of endorsements, but this collab with Tan-Luxe is quite literally a match made in heaven. “Paris has always been ahead of the curve, whether that be inventing the selfie back in the early 2000’s or more recently, trailblazing in the Web3 space. To us, she is the future, and her evolution aligned so well with Tan-Luxe’s pioneering spirit,” Tan-Luxe’s founder & CEO Marc Elrick says. So much of pop culture has been influenced by Paris, so naturally Tan-Luxe would want to team up with her for this revolutionary release.
Not to mention, Paris is a huge fan of Tan-Luxe’s products—in fact, when Tan-Luxe’s founder met with Paris, she had a few requests for the new 360 Self-Tan Mist. Paris wanted the self-tanner to last longer so she had to tan less, to look more natural and work with every skin tone, to be easy to do at home, and to have a luxurious pink sands fragrance. Per her request, the Future Airbrush 360 Self-Tan Mist features a customizable glow that shows up in as little as one hour as well as a nourishing and hydrating formula that improves skin elasticity and soothes complexion. With so much tanning experience, Paris is the best person to perfect the formula.
Unlike a lot of self-tanners, this one has a clear formula and a 360 airless continuous mister which makes it both mess free and easy to apply. “Tan-Luxe has completely changed the way people think, feel about and use self-tanners. As you know, we were the first to bring clear formulas, as well as self-tanning drops and waters to market. I’m really proud of our position where we have raised the standard of innovation within the industry,” CEO Marc Elrick says.
With such a ground-breaking new self-tanner, the future is now—and for the record, I would trust A.I. Paris with my life. The days of spending hundreds at the tanning salon and staining your furniture with self-tanner are long gone. As Paris Hilton once said, “The future looks good on you.” You can score The Future Airbrush 360 Self-Tan Mist for $49, exclusively at Ulta Beauty online and in stores.
The Future Airbrush 360 Self-Tan Mist
The Future Airbrush 360 Self-Tan Mist features a revolutionary 360 airless continuous mister that makes it easy to get a salon-quality tan at home. To make application even easier, it comes with Tan-Luxe’s brand new tanning mitt that’s infused with hyaluronic acid and vitamin C. For added luxuriousness, the self-tanner is pink sands scented with notes of cassis, violet, and white leather. After applying, your tan starts to develop in as little as an hour.
